The personal care industry is full of promises, but affordability often gets left behind. In this interview, we delve into COCOVO, a personal care brand shaking things up. Founder Anwar Shabeer discusses their dedication to affordability, transparency, and sustainability, making healthy living accessible to all. We will explore their unique approach to product development, commitment to eco-friendly practices, and exciting plans. 

Q: COCOVO is a brand that has been making waves in the personal care industry lately. They have carved out a niche by focusing on affordability, transparency, and sustainability. Today, we had the pleasure of speaking with Mr. Anwar Shabeer, the founder of COCOVO, to learn more about their mission and what makes their products unique. Thanks for taking the time to chat with us today! 

Anwar Shabeer: It is my pleasure! 

Q: Can you tell us what inspired you to create COCOVO? 

Anwar Shabeer: It all stemmed from a simple realisation. There were so many personal care brands out there promising organic, toxin-free products, but they were all so expensive! I felt like truly healthy living should not be a privilege reserved for a select few. That is why we created COCOVO: to make organic personal care accessible to everyone without compromising on quality or sustainability. We believe healthy living should be a right, not a luxury. 

Q: That is a fantastic mission. Can you walk us through the process of developing your products? I hear there were some challenges. 

Anwar Shabeer: Absolutely. Finding the right manufacturer was a big hurdle. We needed someone who shared our commitment to transparency and quality, and that was not always easy. A lot of manufacturers were not willing to give us a full picture of their production processes. 

Q: So, what did you do? 

Anwar Shabeer: We decided to take control. We partnered with independent labs that aligned with our values. This allowed us to formulate our products from scratch, so we have complete oversight over every ingredient and every step of the process. It was a long road, but it was crucial to ensure our products truly reflect our mission. 

Q: That is inspiring! Sustainability is a huge buzzword these days. How does COCOVO integrate it into your business? 

Anwar Shabeer: Sustainability is at the heart of everything we do. It is about coexisting with nature, not exploiting it. We source our ingredients ethically, working with suppliers who share our respect for the environment. We are also big on innovation in our manufacturing processes, constantly looking for ways to minimise waste and energy use. 

Q: And your packaging? 

Anwar Shabeer: We use recycled and biodegradable materials whenever possible. We like to keep things simple and minimalistic, too. It is not just about how our products look, but about reducing our environmental footprint. Transparency is key here as well. We want our customers to know exactly what they are getting and how to dispose of everything responsibly. Our philosophy is “Humbled by nature, inspired by life, let’s coexist.” Every product reflects that. 

Q: With so many personal care brands out there, how does COCOVO differentiate itself? 

Anwar Shabeer: It all comes down to our unwavering commitment to sustainability, transparency, and well-being. We prioritise ethical sourcing, eco-friendly practices, and top-notch quality, all while offering competitive prices. We believe you should not have to break the bank to live a healthy life. 

Q: That is a powerful message. Building a brand takes work. Can you share some insights into your marketing strategy? 

Anwar Shabeer: Trust was a big challenge for us. There are so many brands making similar claims. From the beginning, we focused on authenticity and transparency. We wanted our customers to experience what COCOVO is all about, not just be bombarded with ads. We built relationships, fostered genuine connections, and let our products speak for themselves. Our loyal customers are our biggest advocates, and word-of-mouth recommendations are invaluable! 

Q: Innovation is key in this industry. How do you stay ahead of the curve? 

Anwar Shabeer: We keep a pulse on emerging trends in personal care and sustainability. We also listen closely to our customers; their needs and preferences are at the core of our innovation process. We partner with innovative labs and experts to explore new ingredients and sustainable production methods. It is about staying informed, being customer-centric, and constantly looking for ways to improve. 

Q: What exciting things are on the horizon for COCOVO? 

Anwar Shabeer: We have a lot in the works! We are expanding our eco-friendly packaging options and developing new formulations with innovative, natural ingredients. We are also exploring new product categories that promote holistic well-being, like wellness supplements and eco-friendly home care products. Everything we do is about making sustainable living accessible for everyone.

Q: Customer feedback is crucial. How do you incorporate it into your product development?

Anwar Shabeer: Customer feedback is essential! We gather it through surveys, social media interactions, and reviews. We actively solicit customer experiences and suggestions to understand their needs and pain points. This feedback is gold; it helps us refine our products and ensure they meet and exceed expectations.

Q: Thank you so much for sharing your insights with us today, [name of Anwar Shabeer]. We are excited to see what the future holds for COCOVO, and we hope your mission to make sustainable living accessible inspires others in the industry.

Anwar Shabeer: Thank you for having me! We are here to make a difference, and with the support of our customers, we believe we can truly create a positive impact on the personal care industry and the planet.