In today’s ever-evolving digital marketplace, success hinges not only on having a compelling product but also on deploying the right strategy in the right market at the right time. At the helm of such strategic innovation in the e-commerce space is Vincenzo Toscano, Founder and CEO of Ecomcy, an international agency helping brands scale across Amazon, Walmart and beyond. Vincenzo Toscano’s career is a fascinating story of reinvention. With a background in aerospace engineering, he took the structured and analytical mindset shaped by his technical roots and redirected it toward the fast-paced world of digital commerce. Since founding Ecomcy, he has steered over 1,000 brands toward significant growth through tailored strategy, data-driven decision-making and a global-first outlook. Under his leadership, Ecomcy has become an Amazon Advanced Verified Partner, offering a full spectrum of services including PPC management, listing optimization, marketplace expansion and creative production—all customized for sustainable growth in the digital economy.

We sat down with Vincenzo Toscano to learn how a mindset born from aerospace engineering transformed into one of the most effective methodologies in e-commerce today and how Ecomcy continues to set the pace in a dynamic industry.

TFS: Vincenzo, it’s a pleasure to have you with us. Your journey from aerospace engineering to e-commerce is both unique and inspiring. Let’s start from there.

Vincenzo Toscano: Thank you! It’s great to be here. I always appreciate the opportunity to share the journey, especially because it’s been quite an evolution—from technical systems and aircraft components to digital storefronts and marketplace optimization. But in many ways, the mindset required isn’t all that different.

TFS: Your background in aerospace engineering is intriguing. How has this technical foundation influenced your approach to scaling brands on platforms like Amazon and Walmart?

Vincenzo Toscano: My background in aerospace engineering has been a cornerstone of how I operate as a business leader. Engineering, especially in aerospace, demands a high level of precision, systems thinking and data interpretation. You are constantly iterating, testing hypotheses and troubleshooting under strict parameters. When I transitioned into e-commerce, I brought that mindset with me.

In practical terms, it means we don’t guess—we test. Whether we’re analysing advertising performance, optimizing keyword structures or restructuring product catalogues, we use structured frameworks, build models and always look for root causes instead of just surface-level fixes. That kind of rigor allows us to scale brands efficiently on complex platforms like Amazon and Walmart, where so many variables—from inventory delays to algorithm shifts—can impact performance. The engineering discipline taught me how to make data actionable and that’s been invaluable.

TFS: What inspired you to establish Ecomcy and how has the company’s mission evolved since its inception?

Vincenzo Toscano: Ecomcy was born out of a genuine frustration I observed while working with several brands early on. There were so many fantastic products being built—innovative, high-quality items—but they lacked visibility. Either the brand didn’t understand how Amazon worked or they had an agency that treated every product the same way. That gap between product potential and execution became the opportunity.

Initially, our mission was to help brands simply launch effectively. But as we matured, we realized that launching is just the beginning. Today, our mission has evolved into being a long-term growth partner. That means building a full-funnel strategy that spans advertising, content, international expansion, inventory planning and creative asset optimization. Our job is not just to sell a product—it’s to help build a sustainable, scalable brand. That evolution from execution to strategy is what defines Ecomcy now.

TFS: Having assisted over 1,000 brands globally, what are the key challenges and opportunities you’ve identified in international e-commerce expansion?

Vincenzo Toscano: One of the biggest challenges in international expansion is localization. It’s not just about translating your listings—it’s about truly understanding cultural behavior, regional shopping habits, pricing expectations and regulatory requirements. For example, the way you promote a product in Germany is entirely different from how you’d market it in Japan or Brazil. Then there’s the complexity of cross-border logistics—customs, taxes, delivery timelines.

However, the opportunities far outweigh the challenges. By expanding globally, brands can tap into underserved markets, diversify their revenue and build international equity. We’ve helped brands generate more sales from smaller markets than they did in the U.S. because they entered strategically and early. The key is building a local-first strategy—working with local agencies, partners and fulfilment centers. When done right, international e-commerce unlocks a powerful growth lever.

TFS: Given the complexities of Amazon’s A9 algorithm, how does Ecomcy stay ahead in optimizing product visibility and sales performance?

Vincenzo Toscano: Amazon’s A9 algorithm is a moving target—it’s influenced by search behavior, click-through rates, conversions and even off-Amazon traffic. To stay ahead, we use a three-pronged approach.

First, we run continuous A/B tests on product listings—images, titles, bullets, A+ content—to understand what drives conversion in each niche. Second, we use proprietary data tools to track keyword ranking, competitor performance and bidding efficiency in real time. Lastly, we maintain close relationships with Amazon reps, giving us access to beta tools and pilot programs before they’re widely available.

Our team is also trained to think in micro-adjustments. A 1% change in CTR or a keyword shift can cascade into major changes in sales, so we treat optimization as an ongoing science. This agile mindset ensures we adapt faster than most.

TFS: How does Ecomcy customize marketing strategies to align with the unique needs of each brand, ensuring maximum ROI?

Vincenzo Toscano: No two brands are alike—and we treat them accordingly. Our first step is always deep discovery. We look at everything: margins, customer personas, competitors, current positioning and long-term goals. We even analyze customer reviews to uncover pain points or missed opportunities.

Based on that, we craft a unique go-to-market strategy. For some brands, it’s about aggressive PPC with high-volume keywords. For others, it’s about content optimization and bundling. We also factor in seasonality, marketplace maturity and the brand’s operational constraints.

ROI isn’t just about ad performance—it’s about alignment. If your operational capacity can’t handle 5x growth, your strategy must adjust. We ensure every plan we execute is designed for realistic, scalable success, not vanity metrics.

TFS: As an Advanced Verified Partner Agency, how do Ecomcy’s certifications enhance the services provided to clients?

Vincenzo Toscano: Being an Advanced Verified Partner opens several doors. First, we get priority access to new features, meaning our clients can often implement cutting-edge strategies before competitors even know they exist. Second, we receive direct support from Amazon and Walmart teams, which helps us resolve account issues or escalate cases much faster.

Third—and perhaps most importantly—we have access to exclusive training and workshops, allowing our team to stay several steps ahead. This allows us to provide a higher level of technical expertise, especially when dealing with advanced ad types like Amazon DSP or Walmart Connect.

In a space that evolves so quickly, these certifications ensure we’re always at the forefront.

TFS: What key performance indicators (KPIs) does Ecomcy prioritize when assessing the success of a client’s campaign?

Vincenzo Toscano: We take a balanced scorecard approach. While Total Advertising Cost of Sale (TACoS) is important, we also prioritize conversion rates organic keyword ranking, new-to-brand customer acquisition and overall sales velocity.

We also look at lifetime value (LTV) and repeat purchase rates in the case of consumables or subscription-type products. Context matters. For example, a high TACoS might be acceptable during a product launch phase, but not in a maturity phase.

Ultimately, we tailor the KPI set based on the brand’s specific objectives—growth, profitability or market penetration—and then track those metrics religiously.

TFS: Can you share an example where Ecomcy helped a brand multiply its sales by tenfold within six months? What strategies were pivotal in this achievement?

Vincenzo Toscano: One of our most exciting success stories involved a wellness brand that had plateaued. They had a great product but lacked strategy. We began with a deep audit, identifying gaps in their listing, underutilized keywords and inefficient ad spend.

We revamped their listings with fresh creative, improved keyword indexing and layered in a full-funnel DSP strategy that targeted not just past buyers, but also lookalike audiences. We also helped them expand to the UK and UAE, effectively doubling their sales channels.

We implemented automated coupons, set up customer review automation tools and used bundling to increase average order value. Within six months, they saw a 10x increase in sales and over a 300% improvement in conversion rate.

TFS: With the dynamic nature of e-commerce platforms, how does Ecomcy ensure its strategies remain effective amidst algorithm updates and market shifts?

Vincenzo Toscano: We’ve built an internal culture of agility and constant learning. Every department—from creative to PPC—has weekly syncs to share what’s working, what’s changing and what needs to be rethought.

We also invest in an internal R&D team that tests new strategies across sandbox accounts. When Amazon or Walmart rolls out changes, we’re usually among the first to reverse-engineer their impact.

Another important component is our client data repository—years of performance across industries, which helps us identify trends faster and adjust proactively. The secret is simple: treat strategy as a living, breathing entity.

TFS: How does Ecomcy foster a culture of innovation and collaboration among its team to drive client success?

Vincenzo Toscano: Innovation starts with empowerment. We give our team the freedom to experiment, fail, learn and improve. Every team member, regardless of title, is encouraged to pitch ideas.

We host monthly innovation sprints, where cross-functional teams work on pilot ideas—be it a new ad type, content framework or reporting method. We also incentivize knowledge sharing through internal workshops, peer reviews and weekly “What Worked” sessions.

This not only leads to better strategies for clients but also ensures that our team feels ownership and pride in the growth they generate.

TFS: What does Ecomcy look for in a client partnership to ensure mutual growth and success?

Vincenzo Toscano: We look for alignment in mindset more than just budget. Brands that view us as strategic partners—not just service providers—tend to thrive. We value transparency, consistent communication and a willingness to invest in long-term growth.

If a brand has product-market fit, is open to testing and treats data as a guide, we know we can do incredible things together. Our most successful partnerships are those where we are considered an extension of the internal team, not just an agency.

TFS: Beyond service provision, does Ecomcy engage in educating clients about e-commerce best practices? If so, how?

Vincenzo Toscano: Absolutely—it’s a core part of our philosophy. We run regular client webinars, share performance dashboards with real-time insights and conduct quarterly strategy consultations.

We also create educational content—whitepapers, trend reports and platform updates—to ensure our clients understand the “why” behind every decision. Informed clients make better strategic choices and become stronger partners.

TFS: How do you foresee the future of e-commerce on platforms like Amazon and Walmart and how is Ecomcy preparing for these changes?

Vincenzo Toscano: The future is omnichannel, content-driven and AI-enhanced. Shopping journeys are starting on TikTok and ending on Amazon. Video is becoming as important as reviews. AI is redefining how we manage ads and understand customers.

At Ecomcy, we’re preparing by investing in creative production, developing AI tools for campaign optimization and expanding our presence on platforms like TikTok Shop. Our focus is on staying nimble, so we’re always one step ahead of market shifts.

TFS: Are there emerging technologies or tools that Ecomcy plans to integrate to enhance service delivery?

Vincenzo Toscano: Yes, we’re rolling out AI-powered campaign managers, building automated reporting dashboards and exploring machine learning models to predict trends and optimize ad spend.

We’re also working on internal tools for keyword clustering and dynamic creative testing, which will allow us to make smarter, faster decisions across hundreds of accounts. These innovations will streamline execution and maximize performance for clients.

TFS: What are Ecomcy’s plans for expansion, both in terms of services offered and markets served?

Vincenzo Toscano: On the services side, we’re expanding into influencer marketing, creative video production and full-stack operations for emerging platforms like TikTok Shop. Geographically, we’re increasing our footprint in LATAM, the Middle East and Southeast Asia.

These regions represent the next wave of e-commerce adoption and we want to be at the forefront, helping brands capitalize on that growth from day one.

TFS: Vincenzo, thank you so much for this deep dive. Your journey and Ecomcy’s work are incredibly inspiring and your insights have been invaluable.

Vincenzo Toscano: Thank you! It’s been a pleasure to share our story. We’re proud of what we’ve built at Ecomcy, but we’re even more excited about what’s ahead. The world of e-commerce is just getting started and we’re here to help brands navigate—and lead—that future.